PREFAB FRIDAY: Prefabmod
by Sarah Rich
In a world full of deceptive marketing and ambiguous ad campaigns, it’s refreshing to get a straight story; which is why today’s prefab pick has such obvious appeal. Prefabmod is exactly what it says it is: Prefabricated Modernist Housing. With a basic, stackable modular unit measuring 480-sq-ft and priced at just $175 per square foot (conventional homes average around $250), this little dwelling pairs minimalist design with minimal cost. But don’t let the generic name and affordable price set your expectations on bland. Designer Greg Tate’s work is anything but.
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Where do you live that conventional housing is $250 a square foot?
Prefabrication itself is a deceptive term. The distorted perspective of these computer-generated images is itself a tool of consumerism. Wrapped in politically correct armor, the need for fashionably correct images is what should be addressed. The socio-cultural fashion baggage hides under the pretense of recycling. Ever heard of the terms ‘recycled make-up’? or ‘recycled cosmetics’ or ‘all-natural cosmetics’? Some might call this obsession with recycling images and materiality as manufactured beauty as ‘cognitive-dissonant thinking’. Others might just call it ‘cool’.