THE STATE OF ARCHITECTURAL JOURNALISM TODAY
by Jill FehrenbacherOur friend Geoff Manaugh has just posted an impassioned, ingenius essay over on BLDGBLOG about the absurdly introverted state of architectural journalism today. If you’ve ever had your eyes glaze over within seconds of flipping through a copy of Architectural Review, or searched high and low to find an architecture magazine that covers real life , day-to-day architecture concerns such as green roofs or your local Walmart, than you must read this:Architectural Criticism >
I must say that the comments about Gropius-loving Columbia grad students hit a little close to home, but I’ll forgive Geoff these particular details because his point is so astute, and so crucial to the state of architectural journalism today:
You can talk about Fumihiko Maki instead of, say, Half-Life, or Doom, or super-garages, but if you start citing Le Corbusier, or arguing about whether something is truly “parametric,” then you shouldn’t be surprised if anyone who’s not a grad student, studying with one of your friends at Columbia, puts the article down, gets in a car – and drives to the mall, riding that knotwork of self-intersecting crosstown flyovers and neo-Roman car parks that most architecture critics are too busy to consider analyzing. All along, your non-Adorno-reading former subscriber will be interacting with, experiencing, and probably complaining about architecture – but you’ve missed a perfect chance to join in.
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Dear Jill,
What’s wrong with Architectural Journalism is that too many people spend too much time reading it, instead of creating the next wave of great stuff. The challenge right now is not creating the next Guggenheim Bilbao testament to monumental Ego project, or reading about it… but for young talented architects to solve the challenge of creating a super low cost ‘kit of parts’ building system that enables ‘just folks’ to realize the dream of Frank Lloyd Wrights ‘Usonian Houses’ in the present day. Finding a way to utilize off the shelf industrial components with minimal customization could enable a whole new system of home building to be realized. And THAT would be News worth reading about !
This will happen soon enough, with or without the participation of ‘Architects’. So the profession may as well get out in front of this experience and lead the way. The Pliny Fisk III ‘GroHome’ seems like a good start conceptwise. See enclosed:
http://www.ecoretrosystems.com/grohome.html
http://www.metropolismag.com/cda/popup_image.php?image_id=5363&table_bgcolor=e4e4e4&width=500&height=500
I really enjoy inhabitat. Keep up the great work please.
All the best,
Richie Kessler