Inhabitat


POWER AWARE CORD by STATIC!

by Emily Pilloton, 10/30/06

Power Aware Cord by Static

Sometimes it just helps to visualize things. The Power Aware Cord by Static! does just that, representing personal energy consumption through glowing pulses, color, and intensity of light. While most powercords are utilitarian (and in general, rather ugly), Static!’s aesthetic solution brings the issue of energy consumption literally, to light, urging users to be aware of and reflect upon the energy efficiency of electrical devices in their home. Just how does it work? Electroluminescent wires embedded in the cord produce varying patterns of glowing and pulsating colors to indicate the level of energy being used at a given time.


The Power Aware Cord represents a different approach to green design- one not necessarily rooted in materiality, but focused on user experience and the visual representation of relevant issues. We love the anthropomorphic approach that engages the user on an interactive level, creating an aesthetic and educational connection between object and person.

The glowing Power Aware Cord is brought to us by Static!, a joint project between the Swedish Interactive Institute’s POWER and RE:FORM studios. Static! investigates design as a medium for increasing our awareness of energy usage and how to stimulate changes in energy behavior. The Power Aware Cord, designed by project designers Anton Gustafsson and Magnus Gyllensward, is just one of many design prototypes conceived and produced through an active collaboration between designers, engineers, and artists.

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24 Responses to “POWER AWARE CORD by STATIC!”

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anna Says:

fantastic writing! inspiring application of the green philosophy!

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George Says:

love the observation: green moving into user experience and visual representation. cool! great blog btw

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Jeanne Says:

When would this product be available for consumers to use since it would involve us all more directly in awareness of energy use and potential conservation.

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Chad Says:

What a great idea…we should be much more aware of our energy usage.

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katie Says:

Interesting product. Picture is reminisent of an umbilical cord. (connection between energy and our mother earth? hmmm.)

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Julie Says:

This is very cool. How much is it and where is it sold? Julie

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Bob Says:

Very interesting concept. I went to Static website but no prices listed for the product. Will the light keep you up at night or is it similar to a night light? If so, then Static should also use the night light aspect as a marketing concept. Good article.

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energ8t Says:

Ah yes another interpretation of energy usage through blinking lights. I like the idea this object seeks to address, but I am not comfortable with the notion of having a blue glow (or worse, pulsing lights) enveloping my bedroom with its, ironically, energy consuming presence. As I have had glowing and pulsing USB cords, I can say that they are annoying and make sleeping impossible (for me). Those that cannot take the lights, blinking or otherwise, would be limited to plugging in products that are not on all the time (i.e.- fridge, computer, etc.). Hence, I wish the “indication” emitted by the cord was a tad more subtle. I think the cord should blink 2 different lights; one for the product plugged into it, and one for the cord itself. (I would almost rather see the cord become a lamp in itself- hanging from ceiling mounted outlets or multiple cords twisted together forming a sort of chandelier.) Energy usage, in my opinion, is best “attacked” at its root. If a home is “green” and self sustaining in its energy CREATION, then the energy usage of products (in it) becomes less impactful on the rest of the environment. If we persist in creating products that “address” energy consumption whilst ignoring the base of the issue, we in fact render “band-aid” solutions and will continually do so until the “splinter” is removed. I do like this product in concept, but it does walk a teetering line to becoming injection molded “green” kitsch being sold at Goodwill in a box of unwanted powercords. (Don’t hate me, I am just playing devil’s advocate- props are still given)

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Mary Ann Says:

GREAT IDEA! HOW SOON WILL IT HIT THE US MARKETPLACE?

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Ann Says:

What a great way to actually ’see’ how much energy we are using!

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Ryan Says:

Man, when I was a baby I would have loved to play with power cords like that!

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Melva Says:

This is a very neat product, but I agree with Energ8t – it seems like a sculpture rather than a power cord. It would be a very cool sculptural lamp or chandelier – and an annoying plug in cord. This is my first inhabitat experience and I love the cutting edge you represent. I will be back —–

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[...] Hij was al te zien op het onlangs gehouden NextFest, maar met verse foto’s op Inhabitat wordt pas echt duidelijk wat het Power Aware Cord nu werkelijk doet. Het is een stekkerdoos met elektriciteitssnoer dat de energie die er door heen vloeit visualiseert door feller op te lichten naarmate je meer gebruikt. Hiermee maakt het je bewust(er) van je energieconsumptie. Met mijn eigen huidige gebruik kan ik m’n verlichting wel uitlaten als ik deze cords zou hebben of is dat nu net de bedoeling? [...]

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Ryan Says:

Won’t that just use *more* energy?

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I do like the concept and no, it it wouldn’t work in every application…use discretion in dark bedrooms and around babies. It would work, though, in my teenagers dark bedroom to remind him to turn off his X-BOX before he goes to bed and not when I wake him up in the morning.

So often this website has such great ideas but no info on where to purchase items. Can this be improved?

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Anders Says:

A short film showing the pulsation would be nice

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me Says:

I fail to see how this saves energy.
Perhaps a case of “More = Less” (energy consumption, through light emission) ???

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It certainly is a great concept, turning something as hard to conceptulaize as energy into something visible to the average person. However, The Green Guide (www.thegreenguide.com) has looked into these power strips and they aren’t currently being manufactured on a wide scale. The company has only created prototypes suitable for European outlets, and when we spoke to them at the end of September, they were still planning on introducing the product in Europe first, with a North American model coming out at some unspecified point in the future.

Even so, if enough people express an interest in the chords to the designers, perhaps they’ll speed their manufacturing along.

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where do you buy them and for how much?

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This sounds great but when will they be availiable?

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Eco Tom Says:

I find this an incredibly dumb idea. I might as well buy an SUV to remind myself how polluting they are.

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cool, but arent you just wasting more energy to light the fucker up

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Josh K Says:

I had the same idea BUT with ear Phones !! – see the Music !!

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