We love the work of Jennifer Siegal’s Office of Mobile Design, and at this past weekend’s Dwell On Design conference in Palm Springs, I had the opportunity to talk to her in person about green architecture and her prefab designs. The recent completion of her ShowHouse serves as a great example of efficiently and effectively executed prefab construction combined with a seamless integration of green materials and technologies.
Watch the video here or read on for the interview transcription.
Jennifer Siegal: Green materials and sustainability, alternative energies… It’s just a natural reaction that I have to building and the way that a designer should be instinctively.
Emily: What are some of the basic advantages and concepts surrounding pre-fab construction?
Jennifer Siegal: In a pre-fabricated building, everything is built in a really right environment, controlled, clean and efficient, so everything that is used gets recycled back into the buildings, whether it’s steel or whether it is a fabric.
We live in a much more transient environment. We communicate in a completely different way than we did 20 years ago, and our building should be responding to that same kind of light, exacting habits.
Emily: A big critique of pre-fab housing is that it promises affordability, but often ends up in a luxury market, so how do you see pre-fab housing becoming more accessible?
Jennifer Siegal: My region is southern California, and a typical, single-family residence, architecturally designed home is $400.00, $500.00 a square foot. I can offer people half the cost of that, so I think it is an incredibly affordable deal. At the same time, there are steel buildings that are built to a higher standard. When earthquakes hit, they’re not gonna fall apart, and it’s a more precise methodology of building. It’s a better built home. It’s not kind of – you get more for your money, not less.
Emily: Do you ever design pre-fab structures for non-desert climates?
Jennifer Siegal: Well, we are working in very tight, urban infills in Southern California; I mean, Venice, Santa Monica, Manhattan Beach, but I’m also working with kind of multi-family units, and also, out here in the desert, I’m doing my own development and kind of thinking about denser, tighter relationships. So I see the pre-fab work that we do as being applicable to any kind of environment.
I got started in this work, looking at pre-fabricated classrooms, so I sort of come full circle, and we are doing schools now, which is really exciting to me, but the same method for building can be applied to a yoga studio. It can be a commercial, mixed-use, residential and retail space. It’s really no different. It’s just the way in which the buildings get fabricated and brought to the site. In a lot of ways, it’s more affordable for developers because they’re also looking at a condensed timeframe, and for many developers, time is money, and that’s something we can offer.












That was a great interview–it really provided some insight into green architecture that i had not considered in the past. Good job Jennifer, and nice interview Emily.