Comments on: PSFK CONFERENCE: Jill Speaking on Greenwashing

By: Melissa Cicozi

Melissa Cicozi — Wed, 07 Mar 2007 13:35:12 +0000

I’m with Sue S – I’d love to get my hands on the video for my class that I’m teaching called “Design & Social Change” – I plan to address green washing, and would also like to see some guidelines for identifying the real thing.

Thanks.

Melissa

By: Sue S.

Sue S. — Tue, 06 Mar 2007 15:59:06 +0000

Dear Jill-

I would be VERY interested in getting a copy of that video and/or a transcript. I’m a science educator at the Museum of Science in Boston, with the daily challenge of helping the public sort good from bad information.

Something I would love to see as a product of your discussions—guidelines for how one can discern a true Eco-shift ethos from a Green-washing one. There’s alot of superficial or downright deceptive “green” initiatives out there, and the public could use some yardstaicks for measuring fact versus crap.

Hipe it goes well…sounds terrifically interesting!

Cheers!
Sue

By: Richie

Richie — Tue, 06 Mar 2007 12:41:15 +0000

Maybe the oncept of ‘beyond advertising’ could be raised ? Are we all so cmfortably ensconced in ‘a matrix’ of advertising bombardment that we must avidly await the next wave of Ad -stimuli toof advertising to green our choices ? Wouldn’t it be a evolutionary idea to espouse True Value as the fundamental in promoting various ‘products’ ? If this became the foucus of ‘Green Washing’, I’d be totally for it. Is ‘Green Wash’ the new ‘Brain Wash’ ? Is that the point here ? I hope not.

By: Eva in NL

Eva in NL — Tue, 06 Mar 2007 12:38:16 +0000

Just an idea: wouldn’t it be useful and increase awareness if products stated the carbon footprint it leaves? We’ve already got in on most household appliances like washing machines, freezers, etc. Why not on more day-to-day products? As an example: people using ever more aggresive cleaning products without sparing a thought as to how harmful these new products are to the environment. I know it would make a lot of people rethink their purchase if it was made clear on a scale of 1 to X how harmful it really is.

Eva

PS: Had to get this pet-peeve out of my system..

By: Preston

Preston — Mon, 05 Mar 2007 22:17:39 +0000

To what extent do trendy, attention grabbing products, whether via celebrity endorsement, good design, or some other means, cast a shadow on the greenness (or lack thereof) of a product. Stated otherwise, is there a danger of mainstream consumers being mislead into believing that products are green (when they are not) due to innovative design or celebrity endorsement.