Inhabitat











March 30, 2007

MORE GREENWASHING

by Jill Fehrenbacher

Greenwashing, Businessweek, Sarah Rich, Swiffer, Greenwash

Greenwashing is clearly the topic of the moment - we just can’t stop talking about it. Our very own Sarah Rich just had a great piece published in BusinessWeek on the subject matter (interestingly the same magazine where we found the bizarre swiffer story). Sarah’s article explores Nau, Terraplana and similarly chic brands who have done a great job incorporating sustainability into a larger design vision.

Check it out >

Nice work Sarah!

One Response to “MORE GREENWASHING”

User Gravatar
Sheldon Says:
 Add karma Subtract karma  +0

That’s a nicely written and well balanced article (I just wish more people, green or otherwise, would read it and think about what it is saying). Too often do I get frustrated at green recycling advocates who seem to miss out the first two important green concepts of reduce and reuse; and you covered the lot!
I’d go into a full on rant about industry (at least in the uk) is greener than most might expect (one person’s waste is another’s raw material) but they probably wouldn’t believe it.

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

SIGN UP NOW

CURRENT USERS LOGIN

Lost your password?

Add your comments


Bad Behavior has blocked 34247 access attempts in the last 7 days.