NOKI - House of Sustainability
by Jill Danyelle
I don’t know if I can sum this up any better than Australian fashion journalist Patty Huntington did: “Move over Gareth Pugh - there’s a new freak in town.”
London is typically the experimental comma between the more sedate New York and Milan fashion weeks and the appetizer to what might await in Paris. So NOKI did not disappoint at the Fashion East show with a melange of thrift that appeared to be styled by Edward Scissorhands - don’t try this at home kids. Or wait, DO try this at home, seems to have been the message.
Jonathan “JJ” Hudson is a club kid cum music industry stylist who goes by the name NOKI (a play on IKON) and he states that House of Sustainability is not for sale. The designer wants people to copy his work which was comprised of second hand rock t-shirts and what appeared to be old dresses worn to somebody’s Homecoming Dance in the 80’s.
A more subdued representation of sustainable style was on display over at Estethica, the green section of the London Fashion Week Exhibition.
+ images via style.com
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I’m all for sustainability and such, but this crap is just ugly. Why don’t they recycle the ugly clothes into new things, and create new clothes made from sustainable materials so we can be environmentally friendly without having to pretend that wearing your old, ugly clothes is being “environmentally friendly”.