As the design is, I feel its aesthetically pleasing and suited to its environment within the home. Being that lovely graphite Grey color its Simple and Effective – as it adds value, meaning the consumer may be more inclined to use it compared to if it were the traditional white colored stuff.

Regarding the comments made above such as ‘adding extra strength’ – you have to be careful here. For example, a more dense material – increasing structural integrity will surely give the user peace of mind in that it will support the TV. But as we know, doing so would add more energy to the production process, more raw material, more expense to the package – thus product itself. It will also take longer to degrade/be broken down once it sadly comes to the end of its life cycle. The same goes for additional/mixed materials such as ‘veneer’ or ‘interior padding’. This will also make this item harder to sort when it comes to re-cycling. Adding a lot of cost to packaging isn’t wise for a couple of reasons.
1. The manufacturer will be less likely to choose this new idea over the cheaper version already used.
2. If the consumer of the product chooses not to use the packaging as its designed to be used (TV Stand), and they throw it out, then it will be a more expensive and harder to recycle piece of material.

Sadly, some people simply wont chose to use packaging for a functional TV stand or such like, for the mere fact it is just that…packaging! This is a stigma that needs to be lifted! This project positively helps to do just that. I think this is a big step in the right direction and designers should produce more ideas like this one, But actually get them out on the markets! This is turn will convince consumers that its a great idea to re-use packaging in such ways. I’ve been a advocate of this idea for years and believe adding a further use to packaging prolongs it being thrown away, which is good for the planet! Ideas like this spark further ones and will hopefully catch on as designers and manufacturers jump on the bandwagon.

Who’s Grand Parents still collect and reuse biscuit tins and other types of well made (if not slightly overly-well made) pieces of packaging ?? What happened to this perfectly feasible solution?!…Modern day attitudes make us believe its somehow… a bit gypsy maybe…
Its wrong! lets help change this belief, through cleverly designed packaging.

Bux

Another option is to have a 2 stage packaging system. A molded polypropylenes furniture component exterior.. with a padded interior of some eco-stuff ?.