Inhabitat











December 30, 2007

SUSTAINABLE STYLE SUNDAY: Duro Olowu

by Abigail Doan

Duro Olowu, African inspired sustainable design, African Sustainable style, African green fashion, eco haute couture, prints patchwork, recycled accessories, London Portobello Road, Eco African Fashion, Green African Fashion, Sustainable African Style

If Duro Olowu is not on your sustainable style fashion radar, he should be. This former lawyer from Nigeria has a flair for breaking the laws of couture design via a resourceful mix of brightly colored, recycled African prints and vintage seventies-style tailoring. Olowu has made a big splash on the global ‘must-have’ list with his one-of-a-kind hippie chic and signature high-waisted patchwork dresses, recently updated to an even bolder variation featured in this season’s Barney’s New York green holiday catalog..

Duro Olowu, African inspired sustainable design, African Sustainable style, African green fashion, eco haute couture, prints patchwork, recycled accessories, London Portobello Road, Eco African Fashion, Green African Fashion, Sustainable African Style

Olowu has a sophisticated eye for mixing recycled and custom-designed fabrics with strands upon strands of global jewelry accessories. Though his haute-couture creations carry a hefty price tag, Olowu attributes his luxurious extravagances and emphasis on ‘fashion as art’ to a desire to pay homage to the regal and stylish women of Bamako, the capital of Mali. “It’s a dizzy quick visual beauty that reflects my culture and women - it’s a very joyful dress, effortless, comfortable, and sexy without being in-your-face,” he says.

With the well-timed opening of his shop on Portobello Road in London and the wide acclaim he received after his debut at London Fashion Week last February, Olowu is now slated to bring African-inspired and mulitcultural collaged creations to the forefront of our sustainable style sensibility.


+ Duro Olowu

+ Duro Olowu Fall 2007 Collection on Style.com

Duro Olowu, African inspired sustainable design, African Sustainable style, African green fashion, eco haute couture, prints patchwork, recycled accessories, London Portobello Road, Eco African Fashion, Green African Fashion, Sustainable African Style

Duro Olowu, African inspired sustainable design, African Sustainable style, African green fashion, eco haute couture, prints patchwork, recycled accessories, London Portobello Road, Eco African Fashion, Green African Fashion, Sustainable African Style

Duro Olowu, African inspired sustainable design, African Sustainable style, African green fashion, eco haute couture, prints patchwork, recycled accessories, London Portobello Road, Eco African Fashion, Green African Fashion, Sustainable African Style

Duro Olowu African inspired sustainable fashion haute couture prints patchwork recycled accessories London Portobello Road

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