SUSTAINABLE STYLE: Nau Organic Cotton Jeans for Guys
by Abigail Doan
Whether you are the kind of guy who sports jeans on a skateboard or for meetings in a boardroom, Nau’s latest spring 2008 jeans collection will help you to get completely ramped up in sustainable style. Their 100% organic cotton denim line is awesomely form-fitting and tinted with indigo-dyed fabric to create a clean look no matter how deep you are in the dirt of environmental matters. Boys can be ‘loose but not slutty’ as well with these blue (green) threads that offer high quality, eco-friendly denim ‘without the (toxic) extras’.
Nau Men’s ‘Lean Jeans’, 100% organic denim, $138
Made from 100% organic cotton denim with a lightly rinsed (almost raw) denim fabric, these are jeans that are as easy to care for as they are to care about. Nau recommends washing them in cold water and line-drying, folks, so the household impact is even less. The ‘Lean Jean’ has a slightly tapered leg with button-fly front and dark-forged, nickel-free hardware at stress points for material fatigue. For a looser more slackerish fit, try Nau’s ‘Loose But Not Slutty Jean’ made from 100% organic cotton denim in shades of a lighter 7pm or darker 10pm denim. Wide belt loops with straight leg offer a clean and more relaxed look.
Nau has a stringent ‘Code of Conduct’ and a partnership with the third-party monitoring organization Verité in order to ensure the welfare of workers in their partner factories. 5% of the purchase price goes to one of their non-profit partners, which you get to choose.
Nau Men’s ‘Lean Jeans’, $138 with a current free shipping offer
Nau Men’s ‘Loose But Not Slutty Jean’, $148 with a current free shipping offer
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Cotton is not sustainable. Organic or not, cotton is one of the most water greedy agricultural crops and in the world and in Australia, it has vastly dispropotionately, compared to other crops, contributed to the destruction of our river systems. Industrial hemp on the other hand can be grown on degraded land, uses little water and with todays available technology for processing it can be made into a fibre near the equal in versatility to cotton and definitely surpassing cotton in durability. In it’s industrial applications, it’s versatility far surpasses the simple clothing needs of humanity in that the oil from it’s seeds can make a plastic that is stronger than that from fossilised oils and indeed can replace stacks of applications for which crude oil is currnently considered essential when in fact it isn’t. Cotton contributes to the destruction of the planet, organic or not. Hemp on the other hand will contribute to saving the planet, if people use it.