SUSTAINABLE STYLE: Heather Heron Hemp Clutches and Totes
by Abigail Doan
It’s a rare thing to find eco accessories that seem as essential as the basic staples in our lives. Sustainability is not about acquiring more goods but about finding a balance and a loop of consumption that closely examines ecology and personal need. This is probably why Heather Heron’s clutches and totes feel so right. Designed and crafted with organic European hemp, Heron’s eco glam designs are guilt-free luxurious and beautifully streamlined. With L.A. Fashion Week coming to a close, it is a real discovery to come across a California designer who defies passing trends with both an earthy and shimmery take on true sustainable style.
Heather Heron Fall 2008 ‘Magnolia Safety Clutch’ in organic hemp with black leather banding
Luxury hemp might still be a mystery to some, but consider that Heather Heron uses only the finest organic European hemp in her perfectly–sized clutches and totes. Small enough to take with you everywhere for just about any occasion, and roomy enough to stash your essentials, Heather keeps the modern woman in mind with her stylish versatile creations.
Wholesome materials abound in all Heather Heron organic hemp accessories embellished with naturally dyed hemp-silk charmeuse lining and leather banding accents. Heron is a self-taught designer who smartly designs a few keys pieces each season that speak to a well-curated wardrobe. Her L.A. produced clutches and totes are being eagerly snatched up by eco-savvy starlets as well as stores and retailers that are looking to promote only the best of eco fashion and socially responsible production. We originally fell in love with Heather’s designs when we caught a glimpse at the Project Earth Day designer accessories showcase here in NYC this past spring, and we are excited to see that the momentum has been building ever since for this talented and eco-conscious designer. Look for Heather Heron’s designs in the hands and on the shoulders of women who really value the spirit of green fashion and all that it carries.
Available for purchase online at Heather Heron
Heather Heron Spring/Summer 2008 ‘Magnolia Safety Clutch’ in organic hemp with black leather banding
Heather Heron Spring/Summer 2008 ‘Magnolia Safety Clutch’ in organic hemp with black leather banding
Heather Heron Fall 2008 ‘Cypress Tote’ in organic hemp with black leather banding
Heather Heron Fall 2008 ‘Cypress Tote’ in organic hemp with black leather banding
Heather Heron Fall 2008 ‘Juniper Tote’ in organic hemp with black hemp banding
Heather Heron Fall 2008 ‘Juniper Tote’ in organic hemp with black hemp banding
Heather Heron Fall 2008 ‘Aspen Tote’ in dark chocolate organic hemp with black hemp banding
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Maybe it’s time Inhabitat created a green fashion blog, in addition to Inhabitat and Inhabitots. Those of us who come here to read about sustainable urban/architectural/industrial design are not typically much concerned with fashion, and fashionistas are not typically concerned with architecture and technology.
From a personal perspective, I can’t help but roll my eyes at the infusion of this sort of superficial green material into the world of fashion, which may embrace the trendiness of “European hemp” and “greenness”, but which still embraces the consumerist, wasteful, essentially superficial sensibility that is antithetical to true sustainability. I don’t care to read these lightweight blog posts about handbags, because they’re not particularly important and not particularly significant to promoting sustainability in society. Some may enjoy that sort of thing, so why not make two very different audiences with different sensibilities wade through material that doesn’t interest them in the slightest? Same way with Inhabitots, which was wisely spun off (though frequent crossposts remain) from Inhabitat, in recognition of the fact that architects and scientists and designers don’t care about baby clothes.