By now you have probably heard that recycled paper and soy inks contribute to greener graphic design, but it turns out that in the realm of sustainability, all fonts are not equal. In their work, “Measuring Type,” Matt Robinson and Tom Wrigglesworth seek to evaluate the ink efficiency of popular fonts. Using ball-point pens to write the word “sample” in the style of Times New Roman, Helvetica and others, Robinson and Wrigglesworth were able to deduce just how much ink each font uses. So what can an eco-minded graphic designer learn? Use light, serif-based Garamond instead of bold and compact Impact.
JODY BARTON’S Environmental Graphic Design
by Kate Andrews, 01/05/08We’re guilty of overlooking good green graphic design sometimes on Inhabitat, but here’s a great example of visual communication as an effective tool for environmental and social change. London-based illustrator Jody Barton is just one example of the power of graphics as an education tool, producing a plethora of bold illustrations focused on environmental crises. Using hand-drawn typography, Barton’s illustrations evoke preconceived notions, stereotypes, and challenge beliefs around these issues, and make us stop to think about our environmental impact.
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If you’re looking for a way to spruce up your nursery and expand your knowledge of the animal kingdom, this Alphabet of the Endangered Species in the British Isles is indeed a “timely take on A-Z”. With punchy, clean graphics and playful, perfectly composed quadrants, this poster is sure to be a hit in any baby room.
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Green Graphic Design: Step 1, Your Printer and You
Printers and Graphic Designers have long lived in entwined chaos, each attempting to interpret the electronic wizards living within their individual computing systems. Logic suggests that adding environmental concerns to this equation will only serve to exasperate this already malfunctioning system. Fortunately for Green Graphic Designers (and printers), these days are long gone. Gone are the days we send our designs into the ether hoping to receive perfect pieces of printed matter on the other end (…right).
The green path of the future involves getting intimate with your favorite printer.
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LOTS MORE GREAT GREEN DESIGN STORIES HERE... KEEP READING!


























