As of March 1, the three largest outdoor communications companies will no longer be using paper or PVC for their billboards, citing the need to transition to more environmentally friendly materials. As an alternative, Clear Channel Communications, CBS Outdoor, and Lamar Advertising will now be rolling out Eco Posters made from fully recyclable polyethylene (PE) substrate. These new posters take less time to install, don’t require any toxic glue to paste them up, don’t peel or wrinkle like paper, and can last up to 3 times as long.
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